After years of marginalizing, demonizing, and cancelling anyone who dared question the Woke Agenda, zealots who made their careers dishing it out are now coping with the backlash.

Fear not, fellow social justice warriors. The MIT Sloan Management Review has your back! They lay out the plan in The Case for Quiet Corporate Activism.

Pay no attention to Go Woke/Go Broke stories too numerous to mention. Don’t let the dismantling of academic DEI programs in compliance with U.S. law dissuade you. Have no fear that the discrediting of ESG might reflect poorly on the value of the advice you’re being overpaid to dish out. Never mind that the climate catastrophe consensus is collapsing.

Julia Binder and Heather Cairns-Lee, professors at the International Institute for Management Development, explain the key elements of the Woke New Deal. (All quotes directly from the article, no fake news here.)

“Leaders concerned that they will be penalized for championing sustainability and diversity can still sustain their commitments.”

“A company engaging in quiet activism might implement progressive policies internally (like inclusive hiring, carbon reductions, or community investments) without communicating them, trusting that the impact speaks for itself.”

The key, it seems, is to shift out of the spotlight and into the shadows.

“In this scenario, companies are still working toward ESG, DEI, and sustainability goals, but with less external signaling. This phenomenon has been referred to as “greenhushing.” While once criticized for lacking transparency, in today’s politically charged business environment, greenhushing has become a defensive strategy for companies that remain committed to sustainability but want to avoid a backlash.”

And if you want to be a truly impactful business leader, don’t forget taqiyya. It’s a religiously sanctioned dissembling technique that predates wokeness by 1,400 years.